The beret is one of those rare pieces that transcends eras without ever losing its relevance. With a strong regional heritage, shaped by craftsmanship and wool expertise , it has established itself as an iconic headwear in the French wardrobe. Long rooted in local traditions and daily use, it has evolved to become a true stylistic signature, both timeless and contemporary.
Worn by both a woman and a man , the beret retains its unique ability to naturally complement any silhouette. Its flexible and controlled shape harmonizes with various styles: contemporary urban flair, chic and minimalist wardrobe, or more technical or mountain-inspired looks. In the collective imagination, it also embodies that unmistakable Parisian touch . Popularized on screen in contemporary series like Emily in Paris , the beret has become a visual symbol of Parisian chic , blending elegance, relaxation, and spontaneity. Worn slightly tilted, it defines an effortlessly chic silhouette.
Today, the beret comes in multiple forms, reflecting its history and uses.
The French beret , perhaps the most iconic, embodies the perfect balance between tradition and elegance. Historically crafted from felted wool, it is distinguished by its full roundness, flexible hold, and ability to protect without weighing down the silhouette.
Alongside it, the alpine beret draws its origins from the world of alpine hunters , for whom it was designed as functional headwear, capable of withstanding the cold while offering freedom of movement. Recognizable by its large diameter, it maintains this strong graphic presence. Today, freed from its military context, it stands as a fashion accessory in its own right, structuring the silhouette and bringing a contemporary note where mountain spirit meets urban elegance.
These influences inspire current collections where the beret is also reinvented in the form of a beanie beret , merging traditional aesthetics with the enveloping comfort of a beanie, for enhanced thermal protection without compromising style.
At the heart of this selection stands Maison Berblanc , Bon Clic Bon Genre's own brand, which pays homage to the French beret while asserting a contemporary and demanding vision. Each model is the result of mastered craftsmanship, highlighting merino wool for its finesse, natural warmth, and breathability. Designed to last and adapt to modern uses, Maison Berblanc berets embody a certain idea of discreet luxury, where the quality of materials, the precision of shapes, and the respect for artisanal craftsmanship define today's style.
